We empower brands to be



1.1 Lexus

Exploring new directions

As Lexus continues to leverage technology and design to revolutionize the luxury auto industry, Defakto has focused on digital initiatives that expand the Lexus brand outside of the vehicle. Our multidimensional approach to the Lexus experience has enhanced the path to ownership by optimizing existing avenues while delving into new and emerging customer programs.

Defakto for Lexus


1.1 Spectrum

Merging two brands under a unified voice

Defakto has created digital experiences for Spectrum/Time Warner Cable that have cultivated in raising awareness of a unified brand while always keeping a transactional approach in mind. As a long-time partner, Spectrum continues to leverage Defakto’s capabilities in building and strengthening customer relationships in the world of TV, Internet and Voice with strategic consulting, Adobe Experience Manager development and UX/UI design.

Defakto for Lexus

Abilene Christian University

1.3 Abilene Christian University (ACU)

On campus, Online, On your terms

Whether you’re an undergrad first-year student or a working professional furthering your education with a graduate degree, Abilene Christian University understands student life experience can mean many things to many people. It’s with that lens that ACU has engaged Defakto to create technology enabled platforms to empower student programs that are adaptable, flexible and accessible.

Defakto for Lexus

Dallas Museum of Art

1.4 Dallas Museum of Art (DMA)

Exhibiting a new perspective

As part of an initiative to get a better understanding of the museum's visitors and their interests, the DMA engaged Defakto to perform a data mining analysis that allowed us to gain new insights on increasing engagement. We then created a visitor-focused data methodology that would allow us to understand visitor segments with the goal to strengthen long-term visitor engagement. Our solution brought data science into the world of art.

Defakto for DMA